News at 3rd Light

Orson Restaurant Promo

2010-02-15T16:29:00.000-08:00

We shot at the Orson Restaurant, Bar & Lounge in San Francisco. We used our 35mm lens gear for some nice interview shots of Elizabeth Falkner, the co-owner and executive chef, and we also utilized our jib and dolly for some snazzy camera moves. All these toys make for a pretty good looking video.

The Spy Video TRAKR toy from Wild Planet

2010-01-29T17:22:00.000-08:00

We pulled out our 3D chops to realize a toy from Wild Planet which, at that time, was non-existent. The Spy Video TRAKR is a remote-controlled vehicle with a video camera and computer connectivity so people can create their own "apps" that can run on it. Like our previous 3D work for Wild Planet, it was a challenge and rewarding experience understanding and visualizing how a product worked without actually seeing or touching one.

The Trakr is not yet in stores, but will be released in the Fall of 2010.

See the video!

Drivesavers on Google

2010-01-07T15:22:00.001-08:00

We got together with the fun DriveSavers folks again to help them put together a video to help their reseller partners' visibility on Google Business Listings. We brought back the spokesperson from our previous video along with our trusty teleprompter guy to shoot in their "diskaster" museum and edit the video in time and under budget.

Visit Drivesavers online!

New website for Jazz Recording Artist, Suede

2009-12-10T13:01:00.000-08:00

3rd Light is designing a new web site for Jazz artist, Suede. We're excited to be working with Nova Brown who is a supadupa copywriter and really good friend. She's writing all of Suede's content for the site.

Suede's new website will have many new elements including video, audio clips of her music all on a new wider format.

The shell design has been completed and we're now on to designing each individual page. The process is an exciting one and the design is super sexy and luscious. Stay tuned for the launch date!

Shooting Jerry Rice

2009-10-20T12:12:00.000-07:00

What can you say when you have the opportunity to shoot a sports celebrity? It was an honor and a priviledge to shoot Jerry Rice. It could have been "just another interview shoot," but with Jerry, who is a genuinely friendly and funny guy, it was a fun day out of the office.

Auditions with Sharon Gless

2009-10-05T19:50:00.000-07:00

Friends from San Francisco's Z Space are producing a new play by Jane Prowse which was a book originally written by Jane Juska, starring Sharon Gless. It is the true story of one woman's fearless sexual liberation, A Round Heeled Woman.

The director and producers held several auditions for actors to read with Sharon Gless over a 4 month period and asked us to video tape those auditions in Berkeley and San Francisco. We were delighted to meet Sharon and help out Z Space.

The show ends February 7, 2010. Visit Z Space for more info and tickets to the show.

Lash Addiction Video

2009-08-03T13:00:00.000-07:00

Lash Addiction wanted to create online tutorial videos for applying faux eye lashes, but they wanted a touch of modern pizzazz. We like pizzazz, so we were happy to work with them once again to create videos for both the strip lashes and the individual lashes. We shot a model as she applied the lashes in a step by step sequence, inserted voice over, motion graphics, animation, product shots, before and after photographs, and behind the scenes video footage of the photo shoot.

See the videos!

Directional Entertainment

2009-07-22T12:48:00.000-07:00

We got a call from a production company down south who was going to be in the Bay Area and needed a crew to shoot a video for HIS client. Several corporate talking heads and some b-roll of their cool company car and then we handed over the footage on a hard drive and that was about it. Mark was great to work with and was extremely happy with our work. Long day, but we were well taken care of.

Demos for Wild Plant to be on Amazon

2009-05-28T12:46:00.000-07:00

It was a full day of shooting toys. Wild Planet had boxes full of new products for us to shoot demonstration videos of. Luckily, the Wild Planet peeps are fun folks and the day went very quickly. From dinosaurs with interchangeable body parts to 007-style spy gear to toys that kids stomp on for points--where were these toys when we were kids? It's always a pleasure to work with these guys.

Big Sur Marathon

2009-04-28T12:44:00.000-07:00

We were put up in a hotel that offered a free warm chocolate chip cookie at check-in. We hit the sack around 8pm and tried to conk out. Why? Because we had to get back up at 2 in the morning to shoot the Big Sur Marathon runners who needed an early start for their race.

A company named Colas Canada is largely responsible for paving the streets and highways of Canada. They have several branches in the US and every year they host a team-building type of event for 100 of their employees. This year's event was a relay race of 10 teams with 5 people each at the Big Sur Marathon. We were exhausted but had fun in Monterrey for the weekend.

Many thanks to Mark and Cheri of Conscious Creative for providing their assistance with this epic shoot. (blah)

Animation for new iPhone and iPod Touch game

2009-02-05T12:19:00.000-08:00

We're fans of the iPhone and iPod Touch, so when 3D Joe asked us to help them put together a promo video for their new mobile title, Water Balloon Drop Hollywood, we were more than delighted.

See the video on YouTube!

Lance Armstrong at Interbike in Las Vegas

2008-09-25T16:31:00.000-07:00

Future Network USA has 2 internet magazines dedicated to bicycling, Bike Radar and Cycling News. They are at the forefront of everything news related to bicycles in general and at the annual Interbike Tradeshow which is held at the Sands Convention Center. The Sands is connected to the Venetian Hotel, formerly the Sands Hotel.

This year they wanted to add video interviews during the tradeshow to their website. We were ecstatic to fly out to Las Vegas and used 2 cameras to shoot 55 video interviews in 3 days. All of which were uploaded over night for viewers to download the next morning and keep up with the latest happenings at the show.

On day 2, we shot the Lance Armstrong press conference where Greg Lemond was in attendance. It was quite heated at times when Greg confronted Lance once again about Lance's involvement with Michele Ferrari, an Italian physician and sports trainer who has at various times admitted to practicing blood doping, advocated the controlled use of banned substance Erythropoietin by athletes, and accused by professional cyclists of providing banned substances.

The purpose of the press conference was for Lance to talk about his comeback from retirement and to promote LIVESTRONG for cancer survivors. Greg was asked to discontinue the subject of doping so that Lance could promote an important cause which he finally agreed to. Not quite that easily, but no chairs were thrown.

University of the Pacific

2007-09-01T17:37:00.000-07:00

The University of the Pacific wanted a new video for their admissions department that was different from their then dry and boring video that they felt was not an accurate view of their school. Although we've produced many different types of videos, doing so for a university was a first for us. Which is exactly why we were chosen. And it proved to be an excellent decision when we won the bronze medal award in the category of "Video Admissions" from The National Newspaper of Admissions Marketing called, Admissions Marketing Report.

3rd Light, interviewed several students, wrote the scripts based on their experiences at Pacific and began production with 2 students hosting the video and interviewing their fellow classmates. We showcased the school's beautiful campus, student activities, and made it a fun video that the students were very proud of.

We edited 2 versions of the final video. One for their web site and one for their DVD. This was a great experience and was a full service production from concept, scriptwriting, shooting, editing and mastering for DVD replication and the web.